2025 (Oh Captain, my Captain)  - SHR!MP S02E01

25 November 2025

The last weeks of 2024 were marked by an (for me) Herculean effort to turn some of the really interesting and good content (my opinion) into more bite-sized bits and get some activity onto the website and into SHRMPy’s LinkedIn presence. Absolutely no marketing strategy, beyond “let’s put it out there, so at least it could be found”.

Not overly surprising, our 2024 review showed rather disappointing engagement – except for one: turned out putting a job ad out and asking the world to spend some time with me in return for a real-life startup experience – that must have been my number one LinkedIn post ever – far outshining even Billion Euro Exit announcements.

Well, that’s something!

Aside of that, our 2024 stock-take:

We have a loose team of three SHRMP afficionados who are willing to contribute as much as they can. All three of us have very different, yet complementary, expertise, and, now nearly a year in, I am amazed that everyone continues to show up when needed. We have the most basic collaboration agreement, one that would probably give most commercial lawyers nightmares, sealed with a virtual fist bump and – at least in one case, a real-world handshake.

We also have a ready to go prototype development plan, with the biggest potential expenses being rent and staff costs. We are unwavering in our opinion that the future opportunity of Aquaculture is big, even if we may still be very early.

We have about 300 dollars in the bank. We have no space to operate from (that we could afford), we have no hands on the ground locally who could help build the prototype.

But maybe, we could somehow build on SHRMP.bio’s killer feature of 2024: offering an(other) opportunity to work for us for free?

But before we could do much about any of this in 2025, it was time for a field trip to Queensland…