Teaser: Oh Captain! My Captain! - S02E01 Teaser

28 October 2025

Reviewing the website and LinkedIn metrics at the end of the year was a rather disheartening exercise. Admittedly, we had not invested much in a professional marketing campaign, nor employed any marketing specialist, but instead I had spent a fair amount of time testing diverse messages and content, sometimes even half-heartedly (as I had “more important” things to do). Overall, the main intention was modest to begin with: to put some of our work out in the open, so it could at least be found if someone were looking for it.

What had worked a million times better were real-world, face-to-face meetings or emails targeting specific people for specific reasons. Both of which I also enjoy a lot more.

Yet, even those had not yielded any meaningful outcome towards securing the future of SHRMP.bio.

Except for one post. That post had magnitudes higher traction than any of the others. And that single datapoint should define everything we did in 2025….